Hearpreneur

FEBRUARY 13, 2022

Photo Crediy: James Green. Thanks to James Green, Build A Head ! #16- 16- Shift from image to video. One future trend that will take over the food blogging industry will be the shifting from images to quick videos. However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC).

Artificial Inteligence 112

Artificial Inteligence Software Review Technical Review Entrepreneur 112

crowdSPRING Blog

MAY 23, 2014

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 3 Key PPC Metrics Are Lying To You.

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. ADD TO BAG. Outstanding. But they don't stop there. Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

OCTOBER 24, 2016

Micro-outcomes for an ecommerce website would include store lookups, coupon downloads, new accounts, reports their users can download, email signups, reviews submitted, product amplification, videos watched, charitable efforts, blog subscribers, community celebrations, etc. It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). Sounds dicey!! :)).

Campaign 128

Campaign Analytics Metrics Search 128