ConversionXL

FEBRUARY 19, 2016

As Himanshu Sharma from Optimize Smart said , “In order to truly optimize revenue you need to focus on increasing average order value and number of transactions for each of your market segment, product categories and other portfolios of outcomes.”. I like to keep most test assets (videos, images, and audio) alive for these reasons.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

Ed also has a rep for website flipping, having earlier in his career sold his website portfolio for $5 million dollars. For example, Ed was one of the first marketers to heavily test Facebook Flyers (Facebook PPC Advertising) and then report back his results.

Internet 77

Internet Marketing SEO Social Media 77

The Equity Kicker

FEBRUARY 6, 2012

Our portfolio company Conversocial has done a fantastic job recently raising their profile on a limited budget. The video below explains what they do in more detail (it’s short). The traffic is just about all organic (there is very little PPC) so the increase can all be attributed to the activity described above.

Leadership 117

Leadership Marketing PR Social Media 117

Duct Tape Marketing

AUGUST 29, 2013

To succeed, the brands must take thought leadership to the next level with journalism quality content inclusive of written analysis, infographics, and videos. For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners.

Demand 64

Demand Tampa Marketing B2B 64

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 30, 2013

You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. You should have an incredibly amazing blog for your company (more on this below).

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

Micro-outcomes for an ecommerce website would include store lookups, coupon downloads, new accounts, reports their users can download, email signups, reviews submitted, product amplification, videos watched, charitable efforts, blog subscribers, community celebrations, etc. It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). A common mistake in this case is to simply focus on one outcome. Sounds dicey!! :)). So there you go.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 6, 2009

From the Categories choose Consumer Electronics, then Photo & Video and then Digital Cameras. If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page. Maximize for the portfolio. #3: Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis.

Search 103

Search PPC Matching Analytics 103

Occam's Razor

APRIL 23, 2012

When someone comes to your site and watches a video, that is a micro-conversion. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. An optimal inbound marketing portfolio will have balanced Owned, Paid and Earned channels.]. It will incentivize the right behavior.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). If they’re using stuff like ‘leverage’ and ‘our principals are standing by’ in their portfolio copy, run! Test a video version. Not true at all.

Sales 133

Sales Design PPC Video 133

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

Metrics 166

Metrics Marketing Search SEO 166