article thumbnail

6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

article thumbnail

6 Reasons Your Hockey Stick Growth Curve Can Go Flat

Startup Professionals Musings

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

I want to listen to them deeply about our products. I've been working in this industry for a few years now, and there are two kinds of businesses: those that focus on their products and services, and those that focus on their customers. #3- Increase engagement with customers. Photo Credit: Bozlur Rehman. Photo Credit: Kyle Slaymaker.

article thumbnail

Ways To Improve Word Of Mouth Marketing Campaigns

The Startup Magazine

Using such marketing is always very important and should be a big part of the way in which products and services are promoted. Guerilla Marketing. Public Relations. Everyone talks about how important word of mouth marketing is for modern businesses. It does not matter how big the company is. Source: Pexels.

Campaign 103
article thumbnail

How I Got My First Customer: I Guerilla-Marketed My Way Onto TV

Up and Running

We started selling our product online this January, and in the first week, we were just trying to get the word out with social media and guerrilla marketing. However, in week two, a local TV reporter needed a story to do and caught wind of our product. Greg at Berry Sleepy : . “We It was a humbling start.

article thumbnail

Is Your Business Ready For Curves In The Road Ahead?

Startup Professionals Musings

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

article thumbnail

6 Growth Slowdowns That Can Quickly Lead To Disaster

Startup Professionals Musings

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.