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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Identify any technology needs you may have (and whether or not you’re equipped to meet them) such as: High-speed internet with a reliable connection. Not only is it necessary due to the coronavirus, but it could potentially give you a strategic long-term advantage against current competitors and help you avoid massive overhead.

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30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

One of the biggest pivots we’re personally making for next year is our focus on cost-effective, guerilla marketing efforts. I'm looking to shift more of my marketing spend toward paid search and social media advertising in order to reach a wider audience for my products and get more organic traffic back to my website.

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The Ultimate Work From Home Checklist

Up and Running

Whether you’re starting a home-based business due to financial considerations or for another reason, you can use this checklist to help you figure out firstly whether or not it’s the right option for you, and if so what you need to do to get set up officially, including creating a great working environment! Start doing guerilla marketing.

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The Innovation State of the Union

Gregg Fraley, Author of Jack's Notebook

I’ve made the acquaintance of a thought leader with her finger on the pulse of where the nation sits in terms of technological readiness to innovate. Her name is Pamela Menges, and she’s President of a high-tech start up in Cincinnati. Thanks Pamela. Where is the innovation workforce? – Dr. Pamela A. Menges 2 Feb 2013.

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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Excellent overview about Google changes targeting content farms and the impact on search – [link]. 20 creative guerilla marketing campaigns – [link]. About time to see bigger companies testing copy. Small companies have been doing this for years – [link]. Top 6 Mistakes to Avoid in Mobile Usability – [link].

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How to Nail Your First 90 Days as a CX Director

ConversionXL

What you’ll do: Run a fresh-eyes review of the end-to-end customer journey. Fresh-eyes review. So before you learn too much, do your own review of the end-to-end experience. running searches, using filters, reading reviews, favoriting items, etc.) Tech/Engineering team. Days 0–30: Discovery.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

To illustrate the extent to which a company’s name is largely irrelevant to its ultimate success, let’s examine the genesis of six successful technology companies’ names. Google is not descriptive of the company’s search core competency nor was it particularly easy to pronounce, spell or remember when the site was initially launched.

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