Hiring Matching Naming Product Name 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Or company names – why is it 37signals? ;-). Apr 27 2010.
Steve Blank
MARCH 15, 2017
This year, marketing needs to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. Generate end-user demand (to match our revenue goals). We hired union laborers to do that.
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Startup Professionals Musings
APRIL 10, 2011
I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your product naming. Eventually I relented and she joined the group.
Steve Blank
APRIL 9, 2009
This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. We hired union laborers to do that. The same was true for the Product Marketing group.
Startup Professionals Musings
MARCH 13, 2010
I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your product naming. Eventually I relented and she joined the group.
Occam's Razor
OCTOBER 21, 2013
When you submit your keywords and bids, the search engine will match them against user search queries. In Google Analytics you have Keyword, in your AdWords report, as above, but if you create a custom report you can drill down from Keyword to Matched Search Query. If not, the SEO God you hired might only be a seo god.
reidhoffman.org
NOVEMBER 12, 2013
Great businesses can be built off this network, starting with matching talent and opportunity. We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus.
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