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Lean Startups aren't Cheap Startups

Steve Blank

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Lean 244
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We hired union laborers to do that. My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR.

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Google Adds Reputation Management to Dashboard :: Small Business.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac.

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10 Essential PR Tips for Startups

mashable.com

Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Treat these 10 tips as an appetizer for all there is to know about public relations for startups. Public Relations. Look for people writing about hiring, about real estate about small business in general.

PR 103
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Twitter Link Roundup #166 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Why Humility is Essential for Every New Startup Hire – [link]. What The Shift From RSS to Social Media Means for Marketers | John Doherty – [link]. How to Beat Your Competition by Innovating in Ways They Can’t Copy | Forbes – [link]. How do I find good technical co-founders? Quora – [link].

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Optimized Reviews May Be the Next Local SEO Edge :: Small Business.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

For example, some startup sales execs believe hiring the core sales team is a key objective. Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. What kind of objectives would a startup want or need for sales and marketing?