Remove Kansas Remove Lead Generation Remove Naming Remove Search
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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

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Local SEO Tips For Small Business Owners

Duct Tape Marketing

When someone turns to a search engine to find a source locally they intend to buy – perhaps today! Click here to find out more about Phil’s book The Small Business Owner’s Guide to Local Lead Generation. Do you need a domain name for your next big idea? Hover.com makes it easy to register a domain name quickly.

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5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

Fast-forward six months, now I am part of an amazing team of fellow consultants that has launched The Small Business Owner’s Guide To Local Lead Generation – another book that is well on its way to Amazon Best Seller status. In other words, you are no longer just “Your Name”, you are “Your Name, author of…”. Online Trust.

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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. In fact, the previous head of Bing Search, Duane Forrester, said at an SMX conference that most people get schema wrong. What does Structured Data do?

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Must-Have Website Elements for Professional Services

Duct Tape Marketing

It needs to act as an actual tool for your business and work as a lead generating machine. Your website has many jobs these days and should help you: Get found – Search engine optimization (SEO) should be a priority for your business to help you rise above the competition in search engine results pages.

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Why Online Reviews Are Almost As Good As Actual Referrals

Duct Tape Marketing

The impact of positive reviews from total strangers is incredibly powerful, even if their testimonial fails to put a face with a name. The Impact On Local Search. Aside from helping you manipulate local search results, reviews on popular portals like Yelp! can be a source of referral traffic to your website as well.

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How to Do Keyword Research for Content that Generates Leads

Duct Tape Marketing

It’s the critical first step in developing your SEO strategy , and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different from how you settle on the right search terms for your content like blog posts and podcasts.