YoungUpstarts

MAY 11, 2016

What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts. A controlled, PPC marketing study testing the use of different domain names to promote diamond jewelry found that new domain names have a dramatic impact on search engine results.

SEM 100

SEM Los Angeles Software Review Naming 100

ConversionXL

JUNE 30, 2019

The fact that your client, leadership, or colleagues believe something about competitors doesn’t mean it’s true. Then, I perform my own search, going through at least two pages of PPC ads and organic results. We all have blinders on at times. Make sure you go in with an open mind.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

The fact that your client, leadership or colleagues believe something about competitors doesn’t mean it is true. Then I perform my own search, going through at least 2 pages of PPC ads and organic results. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), You have a product manager, an engineer, data scientists… you have leadership there.” (via CXL Live). Growth Engineer.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

AUGUST 22, 2011

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Three "Spire's" of Great Leadership. Identify The Known Unknowns: Leverage Analytics Custom Alerts. Leverage Custom Reports For Better Insights!

Analytics 124

Analytics Metrics SEM Web 124