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30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

As a result, businesses will require digital marketers to assist customers in understanding their new or modified offerings. Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. As a result, marketing techniques must be altered to accommodate this new sort of search language.

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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Online Marketing. Email Marketing.

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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

This post is based on my keynote presentation at Mesh Marketing last week. However, only 11% of marketers use data to make business decisions today. Research shows that marketers are spending pennies on their conversion efforts. What about PPC? 2014 is almost here. How to make much more money in the coming year?

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Facebook A/B Testing For Ads In 2020

YoungUpstarts

A/B testing Facebook ads is a marketing experiment. However, some marketers prefer to leave this open-ended and allow the data to reveal which gender and which age group is most receptive to the ads. Facebook provides a very detailed guide for marketers on how to set up ads for their business pages. Biggest A/B Testing Mistakes.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. Most startups fail. Facts about your customers don’t come from your friends and families.