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HOW TO: Build an App for Your Small Business

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

Rethink vertical segmentation: Healthcare? Review your marketing media allocation: offline media prices will go down and could generate attractive ROI, tradeshows might have less impact due to travel restrictions… G&A Manage your DSOs tightly – they will go up! Add RSS feed. Is Government a good idea?

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Cracking The Code: Cracking the SMB code

Cracking the Code

The time they spend with customers is usually limited to transactional core products sales, generating lower margins – The resource allocation is not always matching the opportunity (geography, customer segment, vertical.) – The rules of engagement for technical resources (solution or product specialists) are not clear.

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10 Essential PR Tips for Startups

mashable.com

World Featured in US & World Featured: Facebook iPhone 4S Media Summit. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Then research which journalists at that publication cover the vertical in which your startup or its news would fall.

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Preparing Websites For The Unexpected | Smashing Mobile

mobile.smashingmagazine.com

If a bank’s annual retreat video goes viral — the one where its CEO reveals a lack of karaoke talent — then the video is popular even if the CEO is not. In fact, the more digital media we consider, the more flexible websites become. AJAX-savvy media queries? - select -. Newsletter. JavaScript. Techniques.

Mobile 101
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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

You can listen by subscribing to my podcast on iTunes , or it’s enclosed in this blog’s RSS feed , or you can just download the mp3 of the first hour. Do you feel like the more users you have it helps accelerate, is there some kind of, maybe not necessarily viral, but that people just tell their friends at all. Why listen?

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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects.

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