Metrics Revenue SEO Widget 
ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. Blogs, SEO, Ads. The two aren’t disconnected, though.
ConversionXL
AUGUST 19, 2016
Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.
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ConversionXL
FEBRUARY 3, 2022
No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.
ConversionXL
DECEMBER 13, 2022
Define your target metrics. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. Everything you might expect.
ConversionXL
MARCH 1, 2016
James Gurd , Owner of Digital Juggler , described it a structured approach to improving business metrics, both micro and macro actions: James Gurd: ”It is a structured approach to improving the progress through and completion of user journeys, whatever the end goal may be. But Isn’t Design Metrically Opposed?
Up and Running
JUNE 21, 2017
You can further “educate” your Google Analytics metrics by using UTM parameters on your links. This is how this looks: Knowing which particular keyword drove a conversion can be extremely useful to filter out bad keywords, or to optimize for these keywords in your SEO plans (this is how we did it). Bringing it all together.
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