article thumbnail

18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

Hearpreneur

We are doubling down on our commitment to partner with a diverse range of facilities across North America, including small, family-owned businesses that need the support. This strategy is aimed at providing our customers with a variety of options that can accommodate different budget ranges and preferences. #12-

article thumbnail

29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

After having to reduce and rethink our strategy during COVID, we observed that our community and sales have skyrocketed. Especially during challenging times, retention is significantly more crucial than acquisition. Our focus has pivoted from generating sales leads to addressing our customer’s needs, questions and concerns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Sales and marketing has been 30%+ basically forever, though undoubtedly Airbnb has enough brand recognition and loyal customers that if you turned off marketing spend then revenue would drop but not to zero. Fun Tidbit 1: Europe and North America are of similar importance in terms of revenue (40% EMEA / 41% N.

article thumbnail

How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. A few stats to consider on the market opportunity in North America alone: 28 million SMBs in North America, with roughly 60 million employees.

article thumbnail

Why Comparison Shoppers Aren’t Converting for You (and How to Fix It)

ConversionXL

According to Mindshare North America … 47% of millennials will purposely leave items in their shopping cart in hopes that the retailer will reach out with a promotion. 64% of the surveyed population will wait to buy until it goes on sale. 64% of the surveyed population will wait to buy until it goes on sale.

article thumbnail

The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Surprises always work to instill loyalty and retention. Every two weeks, or so, follow up with more useful content, not a sales pitch, but do include your company’s info at the end. Statistically, 3-out-of-4 Internet users live in North America, making exposure on the web critical. No spamming!

article thumbnail

6 User Onboarding Flow Examples (With Critiques)

ConversionXL

According to a 2014 State of SaaS report from Compass , SaaS is a $10B industry in North America. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. For the leading 500 merchants, 42% of all mobile sales generated come from mobile apps.

Mobile 48