Remove Portfolio Remove Sales Remove SEM Remove SEO
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

SEO – Search Engine Optimization for Online Marketing Concept. These search engine optimization (SEO) skills are absolutely essential for digital marketers. Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

SEO – Search Engine Optimization for Online Marketing Concept. These search engine optimization (SEO) skills are absolutely essential for digital marketers. Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters.

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many adds came through organic SEO? How many through SEM? SEO is seldom “free.”. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. billion in sales and thus controls less than 10% of the market. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. Market Structure.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# I call this “marketing futures.&#

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17 Entrepreneurs Explain How They Leverage Networking in Business

Hearpreneur

Setting up internal sales teams, doing cold outreach, etc. If you are looking at building a board portfolio – this skill is essential because most board appointments don’t make it to recruiters. As an SEO consultant, I continuously utilise social media as a networking tool to engage my audience and build my brand.