Revenue Sales Sales Cycle Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
Version One Ventures
FEBRUARY 15, 2017
Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle. So Top Hat decided to flip their sales strategy and market/sell directly to university students and teachers.
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Where to Play
AUGUST 18, 2020
Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. Time to revenue is low due to short transactional volume and the short sale cycle.
Up and Running
OCTOBER 7, 2019
Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Sales KPIs. Revenue and wins by type: compare revenue and wins among existing and new businesses.
Duct Tape Marketing
NOVEMBER 17, 2022
I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh.
YoungUpstarts
FEBRUARY 11, 2019
Your patrons have shared their data all last year through clicks, subscriptions, customer service requests, sales inquiries and more — and now expect your business to be able to turn those interactions and touch points into a more targeted, holistic experience. With CRM revenues at 39.5 With CRM revenues at 39.5
Version One Ventures
SEPTEMBER 11, 2013
Whenever there’s a complete disruption of the business model, it means that the underlying rules for that vertical have dramatically changed. Just adding a website to now offer books for sale will not suddenly make an offline bookstore a serious competitor to Amazon.
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