From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
What was still missing was a simple way to identify a customer at the point of sale. Previously estimated at 5% of sales, Rock and Ash now sees 30% of sales coming from repeat customers. I expect that sales would be dramatically lower if not for our Fan Club.”. While all this was true, something else was going on.
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