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Occam's Razor
NOVEMBER 13, 2009
I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.
Occam's Razor
JANUARY 6, 2010
As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.)
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Both Sides of the Table
OCTOBER 29, 2009
was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. Banner or AdSense style ads placed either at the top of the page or down the right hand side (often called a skyscraper) would only net Twitter money for users that log into Twitter.com.
ConversionXL
MARCH 3, 2016
For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. That can inform your content, SEO and PPC strategies. PPC Custom Reports. PPC Campaign Goal Performance. PPC Keywords. Daily eCommerce Traffic Report.
Startup Lessons Learned
NOVEMBER 7, 2008
The net result: we sold exactly zero presidential debate avatars. Adword is a PPC method to promote your website. To help find the right keywords, Ive written an article on my blog Web Startup Help that details How to Do Keyword Research for startups. The Lean Startup Intensive is tomorrow at Web 2.0. What a great post.
Occam's Razor
JUNE 6, 2007
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.
Occam's Razor
OCTOBER 14, 2014
If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).
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