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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. How are we doing?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. 500 Startups founder and entrepreneur Dave McClure created this model as a way for growth hackers to optimize the speed of their sales and marketing efforts in generating results. Don’t cast your net too far and wide.

Retention 113
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. While the right metrics will depend on your business objectives and specific circumstances, there are some basic KPIs you should keep an eye on: Startup KPIs. Customer churn rate: shows the percentage of customers lost in a given period (e.g.,

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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Over the past two decades, she has led large revenue producing divisions at businesses ranging from startups to Fortune 500. And most marketers are responsible for net promoter score and customer satisfaction in many ways. We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates.

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Recognising good growth

The Equity Kicker

When I wrote last night about Growing the right way I said that startups should aim to grow sustainably. High churn rates. High return rates. High referral rates. High net promoter score. Startup general interest' incentivised traffic, users recruited under false pretences). Loyal customers.

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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

Or if you’re a VC raising from LPs you have to list all of your deals, your investment value, your carrying value, your multiples, your IRRs, TVPIs, DPIs, etc along with net cashflows plus your previous LPAs. I never thought of this until I became the Founder & CEO of my first startup company.

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