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[Review] Twitter Is Not A Strategy

YoungUpstarts

Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic. I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. The best engagement ideas are media neutral.

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The Ultimate CEO Twitter List

YoungUpstarts

Most tech CEOs tend to understand the power of Twitter, and as such, this is the most popular category. Legendary tech entrepreneurs, startup celebrities, and even the creators of Twitter itself are on the service. plibin : Find out what Evernote CEO Phil Libin has to say about startups, tech, and of course, taking notes.

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10 Reasons For Joining The New Startup Wave Now

Startup Professionals Musings

Entrepreneurs now can think globally about the opportunity, from day one but start locally. This approach, popularly known as “glocalization,” means you design and deliver global solutions that have total relevance to every local market you plan to attack. Social media is a boon for entrepreneurs and startups.

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30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Netflix was founded in 1997 by Reed Hastings and Marc Randolph to combat late fees for video rentals. Before Jobs returned to the business in 1997, its sales, and popularity all steadily declined for 12 years, nearly driving it into bankruptcy. Thanks to Keith Terrell, Backpacks Global ! #14- Thanks to Will Yang, Instrumentl !

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Visit to Case Foundation and Startup America

David Teten

Michael Smith, leader of the Social Innovation team at the Case Foundation , introduced the Foundation as a non-profit started in 1997 by Steve Case (AOL co-founder) and his wife, Jean Case. Michael leads the Social Innovation team, which works with programs and grants. • How we embrace technology for good.

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Startups and small biz at SXSW: ideas on how to spend your time at the conference!

crowdSPRING Blog

Hilton E – Andrew Keen, author of Cult of the Amateur, discusses the impact of social media and technological innovation on culture, society and economic justice. A social translation program is one way you can make your website more accessible to a global audience for less. 02:00 PM: Is Innovation Fair?

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Lies Entrepreneurs Tell Themselves « Steve Blank

Steve Blank

Convergent Technologies When I was in my 20’s I worked at Convergent Technologies , a company that was proud to be known as the “Marine Corps of Silicon Valley.” I had thrown myself into a startup because work was an exciting technical challenge with a fixed set of end points and rewards. Thank you, global meltdown!