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New Rules for the New Internet Bubble

Steve Blank

There was no repeatable methodology, startups and their VC’s still operated like startups were simply a smaller version of a large company. Rules for building a company in 2011 are different than they were in 2008 or 1998. The Business Plan (Concept- Alpha-Beta - FCS ) became the playbook for startups. The New Exits. Wide Adoption.

Internet 334
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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

Paris, November 1998. TOP or Total Operational Performance, is a cost cutting approach, where your objective is to cut 40% of all the "not-strictly-necessary costs" by doing things differently. Popular Media: the key to viral marketing. Saturday, December 09, 2006. First week on the job. I was super excited! Software 2.0:

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It’s Morning in Venture Capital

Both Sides of the Table

In 1998 there were around 850 VC funds and by 2000 there were 2,300. It’s also worth noting as data would suggest from this SVB venture funding report, lower costs to build tech & operate businesses implies the possibility of lower loss ratios in portfolios. The Funding Problem. There are 20x more consumers online.

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Marketing 101: Branding your offering in a competitive environment

crowdSPRING Blog

There are literally thousands of examples this: a new entrant in a market establishes a brand presence, executes a powerful marketing strategy, and achieves operational efficiency and is able to capture a significant piece of that market, often becoming the market leader in the process. Photo: Katie Weilbacher.

Marketing 115
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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

As Harvard Business School professor Susan Fournier noted in 1998 , “A brand has no objective existence at all: it is simply a collection of perceptions held in the mind of the consumer.”. ” It reinforces the playfully irreverent nature of the brand, which disrupted the industry, while also connecting back to their original viral ad.

Marketing 125
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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

Then in 1998 along came a tiny company in Los Gatos, California named Netflix. And Netflix is spending big money on this: $40 million to cover the licensing and overhead costs, which will cost them greatly at their current operating profit of $17 million per quarter (compared to Blockbuster’s $1.9 It worked, big time.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.