Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Campaign Cost Viral Marketing 167

Startup Professionals Musings

DECEMBER 30, 2020

That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. You also need the required skills for leadership, planning, operations, and growth, many of which are best acquired from business experience, rather than academia. Even the best solutions require marketing to survive.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

Startup Professionals Musings

MAY 17, 2020

Viral marketing costs real money, and your support staff and hosting systems cost even more. Even non-profits need a profitable business model to offset staff and operating costs. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

The Startup Magazine

JULY 20, 2021

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Betancourt Lopez began the Hawkers transformation by fixing the operational issues that had caused the company to struggle. The leader is Alejandro Betancourt Lopez who is now the company’s president.

Viral 156

Viral Private Equity Venezuela Los Angeles 156

Both Sides of the Table

APRIL 20, 2017

million in capital to build out its operations in 4 cities: New York City , Los Angeles , Chicago and Washington D.C. We now have enough density in each city to drive productive routes where we can do enough pick-ups & drop-offs per truck to operate profitably in our markets and density is something that most local businesses overlook.

Technical Review 268

Technical Review Los Angeles Software Review Artificial Inteligence 268

SoCal CTO

AUGUST 4, 2011

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Logging/Auditing - do we need to log certain operations in order to help with customer support or for auditing? Refer a friend?

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Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Logging/Auditing - do we need to log certain operations in order to help with customer support or for auditing? Refer a friend?

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Developer Founder Viral Oauth 384

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. vendors and operating systems. Or for that matter how many tools.

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Analytics Viral Web Mobile 96

YoungUpstarts

JANUARY 15, 2019

Recently, McDonalds shifted from plastic straws to paper straws after a twitter campaign went viral on how they use 1.8 Exhibit Operational Success. Have a strong and efficient team that can ease out all the operational complications before it blows and takes a huge hit on your business. If it doesn’t work anymore, change it.

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Small Business Software Review Technical Review Viral 196

The Startup Magazine

JULY 20, 2021

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Betancourt Lopez began the Hawkers transformation by fixing the operational issues that had caused the company to struggle. The leader is Alejandro Betancourt Lopez who is now the company’s president.

Viral 78

Viral Private Equity Venezuela Los Angeles 78

Up and Running

JANUARY 27, 2021

It doesn’t just come down to operations; some of these tools will help you reach new audiences and build better relationships with future customers. Lodgify—The one for booking operations. It gives the gift of automation to your vacation rental operations. Stay open to everything. Hotel Tech Report —The marketing know-how.

Software Review 79

Software Review Software Technical Review Social Media 79

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. Photo Credit: Erin Zadoorian.

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Social Media Entrepreneur Retention Finance 122

Startup Professionals Musings

JULY 12, 2023

Viral marketing campaigns to lure new customers will cost you big money. Maybe it’s time to outsource that call center operation, or complex manufacturing setup. Look for operations that are hogging resources without generating significant revenue. Focus on your core competency. Examine every cost center in your business.

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Viral Revenue Distribution Campaign 232

Version One Ventures

SEPTEMBER 17, 2013

Selling to many in the enterprise typically involves selling either to SMBs (where the owner/operator makes the decision on their own) or selling directly to end users (employees) in the organization. These acts can often be start of a viral growth curve in the enterprise. Sell to many”: the scalable SaaS approach.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

Startup Professionals Musings

OCTOBER 21, 2020

Viral marketing campaigns to lure new customers will cost you big money. Maybe it’s time to outsource that call center operation, or complex manufacturing setup. Look for operations that are hogging resources without generating significant revenue. Focus on your core competency. Examine every cost center in your business.

Viral 430

Viral Revenue Distribution Cloud 430

ReadWriteStart

APRIL 8, 2023

Automation, Chatbots, AR, and AI Reign: the Future is Already Here Read more: 5 Reasons Why AR is the Future of Online Shopping Automation makes business operations flow smoothly without encountering technical difficulties. It also improves employees’ productivity by allowing them to focus on vital business operations.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

YoungUpstarts

JUNE 21, 2013

Building a professional website, user-friendly site is a somewhat more complicated undertaking, but is absolutely crucial for any business wishing to operate in the digital world. Is your company earthy and fair-trade oriented, or a hyper-professional business-to-business operation?

Marketing 153

Marketing Startup Technical Review Viral 153

YoungUpstarts

DECEMBER 4, 2019

You can set parameters for safe data usage, best security practices, and appropriate content so that you can accommodate your teams’ habits without having to rethink your standard operating practices. Allowing someone to check their phone at reasonable times or browse the internet during breaks might actually cut down on distractions.

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Employee Technology Cofounder Viral 147

Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. Businesses that operate with no margin for recovery are doomed go get a bad image, if not total failure. Of course, you can’t possibly brand yourself if you don’t know who you really are.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Sales/Marketing. Production.

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Business Model Distribution Viral Green 256

Startup Professionals Musings

DECEMBER 17, 2021

Word-of-mouth and viral are not long-term solutions. Before you start building a business, you really do need to know the basic concepts of leadership, management, and operations, and you need to know how these areas change as a business goes through its life cycle. If you don’t market your business, you won’t have one.

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Intellectual Property Leadership Viral Early Stage 345

Startup Professionals Musings

MAY 27, 2016

Similarly, mentioning viral marketing without specifics won’t assure fundability. This should include financial, marketing, sales, and operations, all with a record of working together in setting milestones, managing results, and focusing on the market opportunity. Leader pitches the plan, not the product.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

Hearpreneur

JANUARY 22, 2023

#4- Investments in digitalization will grow Photo Credit: Sean Stevens Even though small businesses have come a long way in adopting digitalization and tech solutions, 57% of small business owners say they still need to update their IT infrastructure to make their operations run more smoothly. billion in 2021 to $13.03

Artificial Inteligence 124

Artificial Inteligence Technical Review Entrepreneur Social Media 124

Startup Professionals Musings

MARCH 20, 2023

More features usually means more complexity in operation and support. This means more time and money for viral marketing, product iterations, and promotions. Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle.

Customer 276

Customer Sales Cycle Social Media Viral 276

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6- Thanks to Steven Light, Avenue B ! #13-

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

Startup Professionals Musings

SEPTEMBER 3, 2021

Not so long ago, business leaders operated behind the scenes, and even long-time employees rarely heard from them or saw them in the news. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Online it may be time to take a formal position via blogs and interviews.

Stealth 362

Stealth Leadership Viral Social Media 362

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. Even non-profits need a profitable business model to offset staff and operating costs. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

SoCal CTO

MARCH 11, 2013

But it doesn't tell you how many people will do it in the long term and whether this can support the company (the people and operations within) that is behind it. " In Building Your MVP as a Non-Technical Startup Founder , I mentioned that before you build your Minimum Viable Product (MVP), you need to be really clear on your purpose.

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

The Next Web

NOVEMBER 18, 2013

Tiny, unknown apps can suddenly go viral and, seemingly overnight, grow to millions of users. User grown often means negotiating a balance between providing service to users and keeping a lean operation. One of the most important, resource-intensive tasks is providing customer service and support to users.

Viral 125

Viral Developer Management Customer 125

YoungUpstarts

APRIL 21, 2013

The sticky engine of growth entails retaining customers through minimizing attrition while growing slowly, the viral engine comprises exponential growth through word-of-mouth means, while the paid engine looks at advertising and other costs (sales staff) to drive growth.

Lean 193

Lean Technical Review North America Startup 193

YoungUpstarts

MARCH 20, 2018

When operating a website, one of the keys to success is keeping Google in your corner. When the Google Arts and Culture app released a feature in January that matches a selfie to a famous work of art, it didn’t take long for the doppelganger game to go viral. Google Rewards SSL Verification. Be Transparent About Collecting User Data.

Customer 200

Customer Technical Review Security Internet 200

Hearpreneur

APRIL 13, 2022

Their innovation lay not just in their product, but their viral video marketing campaign involving slamming raw eggs on their mattress to show that they wouldn’t break due to their mattresses’ high-tech cushioning. The company has three large operations across the world, with 20 smaller operations across the US. 19- Bitcoin.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Software Review 77

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. Even non-profits need a profitable business model to offset staff and operating costs. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Genuine VC

MARCH 14, 2012

Although early versions of the mouse as an input device appeared in the early 60’s , it wasn’t until twenty years later in 1984 with its inclusion in the Apple Macintosh box did it really hit the mainstream – and it’s largely due to that the GUI utilized a mouse in a way that was integrated into how the entire operating system worked.

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Search Boston Seed Stage Seattle 211

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money. If you haven’t operated at the executive level at a scaling startup, you don’t appreciate how different and difficult it is.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

JUNE 19, 2020

More features usually means more complexity in operation and support. This means more time and money for viral marketing, product iterations, and promotions. Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle.

Technology 317

Technology Marketing Sales Cycle Social Media 317

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. Making user adoption incredibly simple and shortening the time to a light going off in the user’s head that they see the value is critical in driving viral adoption. Page 2: What’s unique about Koral. Folksonomy.

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Venture Capital Term Sheet San Diego Viral 274