2000 Acquisition Retention Search 
Steve Blank
MAY 6, 2015
Best practices in software development started to move to agile development in the early 2000’s. These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.).
YoungUpstarts
DECEMBER 5, 2013
The fact that we can get stuck at this level of soul searching is something that is rarely seen in other industries. Search for “social CRM” and “social loyalty” and you’ll find lots of examples of companies linking Facebook and Twitter to their loyalty programs. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.
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The Startup Magazine
JULY 4, 2017
Spend some time forming campaigns that include the use of television ads, magazines, the search engine optimization and many others. The venture requires a massive financial investment due to the numerous expenses that include marketing, payment services, license acquisition alongside an early license fee.
Duct Tape Marketing
OCTOBER 17, 2018
Are they doing search engine advertising? And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition. Good talking with you again. You can tell without ever talking to someone, do they have a marketing automation program? Louis Gudema: Yeah.
Occam's Razor
MAY 2, 2017
There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. Lastly, it pains me how often silos quickly emerge in every company.
abovethecrowd.com
OCTOBER 1, 2013
Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Customer acquisition efforts are pervasive in our industry.
maplebutter.com
JANUARY 8, 2013
Search for: Videos. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Acquisition / Lifetime Value, etc. Press is something you should do once you know your activation / retention metrics are good. Maple Butter.
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