From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Social media is seen as something new that can be bolted onto existing CRM and loyalty management platforms. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.
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