Remove 2000 Remove B2C Remove Channel Remove Product
article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns.

Marketing 109
article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Scaling Sales: From Craft to Machine

Seeing Both Sides

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50
article thumbnail

Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Big Data meets travel…in 2000. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

article thumbnail

8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Create “point” product value.

B2C 136
article thumbnail

Product Analytics: A Comprehensive Guide

ConversionXL

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. This article is a comprehensive crash course into the world of product analytics. Get it now.

article thumbnail

Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions

ConversionXL

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. This is power of analytics and more specifically, product analytics. Product Analytics Defined. This is power of analytics and more specifically, product analytics. Product Analytics Defined.

Analytics 123