From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I wanted to find a way to vastly simplify loyalty programs, eliminating most if not all of the costs and making them much lighter to deploy and manage. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.
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