Agile VC

MAY 26, 2011

Silicon Valley is still emerging from the tech bubble and massive downturn of late 2000-2002. The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. is the leading consumer internet company with Terry Semel as CEO. Ok, now you have the context for early 2003.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

ReadWriteStart

JULY 6, 2020

Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Once we started looking around for advertisement opportunities we quickly realized the timeliness of a show, airing in Canada for the first time (remember Zepeel is launched in Toronto).

Marketing 156

Marketing Startup Guerilla Canada 156

Both Sides of the Table

DECEMBER 5, 2010

The Past (1985-2002). billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.

Social Network 318

Social Network Networking Internet Technical Review 318

YoungUpstarts

OCTOBER 16, 2017

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Undercover marketing.

Flash 162

Flash Marketing Stealth Social Media 162

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107

Viral Campaign Small Business Guerilla 107

abovethecrowd.com

OCTOBER 17, 2013

Awareness of the service was clearly spreading virally through word of mouth. Also, many of these companies were built with heavy doses of advertising spend, a clear red-flag in our book. As I continued to learn more about the company, I found that Stitch Fix was commanding a greater share of its’ clients annual clothing budget.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Eric Friedman

APRIL 2, 2008

Google also has widget advertising called Gadget Ads. It shows the potential of widgets as an advertising platform, as well as the importance of them as a new channel. According to my own timeline, I would say 2002. Are widgets the holy grail of advertising? WordPress.com has another widget definition.

Widget 60

Widget Advertising Distribution HTML 60