Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” The party leader said they would stop hiring neuroscience consultants to register voters’ brain waves and read their facial expressions.). Bernays believed that people could be influenced via crowd psychology and psychoanalysis.
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