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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” The party leader said they would stop hiring neuroscience consultants to register voters’ brain waves and read their facial expressions.). Bernays believed that people could be influenced via crowd psychology and psychoanalysis.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121
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Resources for Global Entrepreneurs

Up and Running

If you find a resource on bank loans dated 2002, for example, you’ll probably want to verify that the information is still correct by comparing it to other pages in your search results. So, if you were the founder of a green energy startup in Sydney, Australia, you would Google “green energy business incubator in Sydney, Australia.”.

Global 62
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12 Questions: Meet Dragan Lon?ar (Belgrade, Serbia)

crowdSPRING Blog

The eight is a pixel tree, picked a month ago here on the crowdSPRING by THE SUSTAINABILITY OPERATIONS SUMMIT, after being offered to dozen other green initiatives before, that at one point I started doubting the originality of it… but I was proven wrong. I like to be proven wrong in such instances.

Serbia 104
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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Image Credit: Siobhan Green. When we started our company in 2002 we decided that Sonjara would make a great name for our company or product; meaningful and unusual, as well as easy to pronounce and spell. Thanks to Siobhan Green, Sonjara, Inc ! #8 We were looking at off the wall names like Green Flame and things like that.

Naming 48
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. If you are a startup looking to hire really excellent people, take notice of.NET on a resume, and ask why it’s there. Expensify Blog. Expense Reports That Don't Suck. Sjoerd Franken.

Java 107
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Out of the Crisis #16: Robert Schooley on why we weren't prepared, long-term thinking, and how to make decisions for the greater good.

Startup Lessons Learned

We have a large number of American citizens, American green card holders who have gotten sick in Mexico and are coming back to the US for care. I ran the group from 1995 through 2002, which was an incredibly exciting period of time, during which time the so-called cocktails developed.