ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. In 2002, McKinsey published a study of 1,000 U.S.

Marketing 121

Marketing Campaign Non-Compete Lean 121

YoungUpstarts

MARCH 10, 2017

It is important to transform your marketing communication from the old brand to the new brand in one go in order to ensure consistent messaging. Finally, marketers also need to work on the internal rebranding. So between 2002 and 2007, Compaq continued to use their logo with little change. The first step was PR.

Merger 124

Merger Campaign PR Software 124

crowdSPRING Blog

AUGUST 17, 2014

Here’s how it works: an ALS supporter is encouraged to pour a bucket of ice water over their head, have a friend take a video of the chilly event, and then post the video online and, in the video, “nominate” friends and family (by name) to do the same thing within the next 24 hours or else donate $100 to the ALS charity.

Viral 83

Viral Marketing Social Media Public Relations 83

Hearpreneur

JULY 20, 2018

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. The name MissHeard Media came as a group effort. It turned out to be the name of a wrestler and a gun magazine. 1- Group effort.

Naming 71

Naming OTC Entrepreneur PPC 71

www.inc.com

SEPTEMBER 24, 2011

Sales & Marketing | Wednesdays. Naming a Business. SALES & MARKETING. Online Marketing. Bringing Innovation to Market. Even with the turmoil in the capital markets in the second half of 2007, it was another record year for merger and acquisition activity. Learn how from the experts at PR Newswire.

Arizona 40

Arizona Equity Iowa Venture Capital 40

Up and Running

MAY 6, 2015

With my role at Palo Alto I think about marketing most of the day and as a small business owner you’re obviously thinking about marketing, probably online marketing. It’s almost arrogant to us to think as marketers I’m going to put the perfect thing on my homepage. John: PR wants some event calendar.

SBA 60

SBA Technical Review Software Review Small Business 60

Hearpreneur

JANUARY 22, 2017

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I then ran a crowdsourced contest on crowdSpring to come up with ideas for the name. CrownTV is a spinoff of that name.

Naming 48

Naming Entrepreneur LLC Software Review 48