Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” What the big studies have shown. companies covering the period 1982–99, which included a recession during 1990–91. Image source ).
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