Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. It was fall 2004, and the presidential election was in full swing. I used to use $.05,

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ConversionXL

FEBRUARY 3, 2020

Within a few years, Anderson became the face of college girls in what seemed to be every marketing campaign. The most notorious faux pas was in 2004, when competitors Dell and Gateway used photos from the same photo shoot in their “Back to School” promotional material. But did it stop there? Americans reported some $3.5

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ConversionXL

JANUARY 18, 2022

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Lean into your strengths, and don’t try to appeal to everyone. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. In 2002, Elon Musk created Space X.

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ConversionXL

OCTOBER 14, 2014

Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. The most notorious faux pas was in 2004, when PC competitors Dell & Gateway used photos from the same photo shoot in their “Back to School” promotional material. But did it stop there?

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ConversionXL

JANUARY 8, 2021

You’ll get an inside look into some of the most successful marketing campaigns of all time. Mauborgne (2004). The Lean Startup by Eric Ries (2011). The Lean Startup explores the scientific process of creating products and services your customers love—without spending months or years walking toward a dead end.

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Duct Tape Marketing

APRIL 21, 2011

While most businesses use a marketing model that tends to lean heavy on the desire to go from know us to buy from us, any business that fills each of these seven touchpoints will be well on their way to finding and keeping customers that become part of the lead generation and conversion team.

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crowdSPRING Blog

JULY 10, 2011

In 1998, Google was the new kid in an established (if not quite mature) market for Internet search, and by 2004, it was by far the leading Internet search engine, handling almost 85% of the search requests on the web. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

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