Remove 2004 Remove Differentiation Remove Media Remove Reputation
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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Your brand is your reputation – that intangible thing that determines whether your customers trust you above the rest. 70% of consumers feel more connected to a brand when its CEO is active on social media. In 2002, Elon Musk created Space X.

Marketing 109
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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate.

Media 210
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16 Common Mistakes Young Startups Make

mashable.com

Social Media. Social Media. Sites Jobs Events Social Good Summit Media Summit Career Expos. In fact, recent research shows that 75% of startups fail (based on a study of 2,000 startups that received VC funding from 2004 to 2010). Others can help provide feedback on your differentiation or competition. Watercooler.

Cofounder 111
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A Brand New You

YoungUpstarts

Anyone looking to carve out a promising career, and “future-proof” themselves professionally , will need to focus on treating their personal reputation as a distinct brand name. The explosion of interest in “personal branding” is a natural response from a job-seeking public desperately seeking to differentiate.

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How to Develop a Strong Brand

Growthink Blog

A strong brand differentiates your product or service from your competitors, and is easily recognized by customers in your market. They have a wide-spread reputation for delicious, strong coffee that many people refuse to do without. The company does this to continue building its reputation as the most desirable sport lifestyle brand.

Developer 100
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin.

Demand 115
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Despite the ongoing recession, I took to my kitchen table in 2013 to launch Digital Air Strike — an award-winning automotive social media and digital engagement company. My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most.