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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Selling LowerMyBills: o In 2004 he was getting a lot of call to take more money but was not interested.

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27 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My PR journey started with an amazing position with the renowned Jason Dady restaurant group in San Antonio, Texas. I was working full-time for Bread & Butter PR, but the balancing act of being a single mother and working full-time for someone else was too much. Thanks to Emily Reynolds, founder of R PR Firm ! #4

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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Can you capture more brand equity by executing marketing tactics in new or better ways? They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead.

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VC Evolution: Physician, Scale Thyself.

500hats.com

Or, as my friend Marc Andreessen might say, Software Eats the Private Equity World. One of the earliest and most well-known of the Micro-VC funds was First Round Capital , founded in 2004 by Josh Kopelman , a former entrepreneur who sold Half.com to eBay in 2000. but the food was awesome, & the PR wasn’t bad either).

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25 Best Startup Failure Post-Mortems of All Time

www.chubbybrain.com

Don’t exacerbate the issue by needing to figure out how to deal with a large equity deadweight on your hands (investors won’t like that the #2 stakeholder is absent, even estranged, from your company). So, the best way of dealing with this issue is to take a long, long vesting period for all major sweat equity founders. Too much money.

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Constructing Pricing Strategy For Subscription Products

ConversionXL

Brand Price Trade-off (BTPO) is a statistical technique used to measure your relative ‘brand value’ or ‘brand equity’. In eight studies published from 1987 to 2004 charm prices ($49, $79, $1.49, etc) were reported to boost sales by an average of 24% relative to nearby prices. Brand Price Trade-off. Does it work with SaaS? Image Source.

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