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My Life as a CEO (and VC): Chief Psychologist

Both Sides of the Table

This is akin in the US to having sales staff in NY, SF & LA with your HQ in one of these locations. How can I hit my quota selling to Deutsc he Bahn – their sales cycles are so slow! We obviously had the debate about whether these functions could be centralized but either strategy has its trade-offs.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out. Tempus Fugit.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Get instrument rated, and trust the 6Cs of Cloud Finance (more.) Study the Sales Learning Curve and Only Invest behind Success (more.) In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? ► 2006. (7).

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. ► 2006. (7). Yahoo Finance. VC lifestyle.

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The SMB Guide To CRM In 2019

YoungUpstarts

No doubt you’re thinking about myriad administrative and organizational needs relating to accounting and finance, staffing, your product and service roadmap for the year and more. The sales-cycle will no longer be filled with fragmented or piecemeal information conducted offline on notepads and whiteboards.

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Is Emotion Necessary To Make More Sales?

ConversionXL

On the other hand, if you sold something like gifts for geeks, the sales cycle would be shorter, and the bulk of your emotion and “personality” could be communicated visually through bold images and nifty font choices. Emotional Design Influences Sales. Overall, the campaign would involve a lot of text. image source.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.