article thumbnail

What Makes A Successful Franchisee?

YoungUpstarts

Every business owner should strive for a 100% percent client retention rate. Since the success of a franchise is based upon their franchisee’s success, money for marketing campaigns is already built into the annual royalty fees. Lawns as Director of Franchise Recruiting in 2007 and is now Director of Brand Development.

article thumbnail

Knowledge Retention: How to Protect Your Competitive Advantage

ConversionXL

Knowledge retention is a process for identifying. Knowledge retention isn’t a corporate nicety. Successful knowledge retention programs answer three key questions: What knowledge may be lost? Why knowledge retention matters. Knowledge retention makes information transferrable. This post helps you answer each.

Retention 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Brand Ambassadors From Within

YoungUpstarts

All successful companies know that rebranding involves more than creating a new logo, messaging, or an ad campaign. Keeping your employees informed will also increase employee retention, which is key when you’re ready to actually roll out a new product or service. By Brandon Moxam, Director of Brand Development at U.S.

Hosting 100
article thumbnail

What is CRM? Customer Relationship Management Explained

Up and Running

This can help them better manage marketing campaigns with clear goals and objectives. In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. Generally, a CRM should include contact management, campaign automation, and lead tracking tools for monitoring sales activities.

article thumbnail

Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. The Awesome Power of Visualization 2 -> Death and Taxes 2007. How can my company become great?"

Analytics 124
article thumbnail

9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Research.

Retention 106
article thumbnail

What 15 CEOs Learned Building Top Agencies

ConversionXL

Client retention hinges on relationships—and the people who maintain them. I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Professional networks are the starting point (and growth engine).

SEO 110