Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. It also makes it easier to attribute specific marketing spending toward individual segments and generate quality leads for the sales team. Who is using CRM?

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Both Sides of the Table

AUGUST 20, 2015

We’ve had just one market since then and it could confuse one into thinking: every deal finds downstream investors, every company good or bad finds a home, you know anything at all about brazil, india, china or even saas sales, ecommerce or analytics (you know all these in a bull market). The industry did that in 2007.

Churn Rate 150

Churn Rate Silicon Valley Brazil Valuation 150

ConversionXL

AUGUST 5, 2014

Yet, in a site search benchmark study evaluating 50 top eCommerce sites by Baymard Institute – including NewEgg, Gap, Target & more – it was found that half of the sites evaluated did not have a search functionality that was easy to find. Another survey by SLI which interviewed 160 eCommerce found that 62.5%

Search 107

Search Design eCommerce Technical Review 107

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. Let's say I did lots of things to drive SEO from Nov 2007 to May 2008. Do you have any thoughts on this matter?

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

FEBRUARY 7, 2011

Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? But each keyword gets "credit" for other metrics. Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about? You blogged that it wasn't it's time… yet in 2007: [link].

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website. You can test this via “model evaluation ,” which uses ROC/AUC metrics.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121