Both Sides of the Table

JUNE 12, 2013

It’s why long before you ever want press coverage you need to spend time actually helping journalists, respecting their profession, taking their calls (not having your PR department screen them) and knowing what interests them. When I joined GRP Partners in 2007 I was offered a role as a General Partner. I wrote about there here.

Los Angeles 407

Los Angeles PR Networking Partner 407

infochachkie.com

SEPTEMBER 24, 2011

Instead of hearing from your long lost third-cousin, you will be inundated with an avalanche of ‘congratulatory’ emails, calls and letters from people who want to relieve you of the burden of your hard-earned equity round. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

Equity 40

Equity Silicon Valley Cofounder PR 40

David Teten

MARCH 24, 2014

The firm hires a lot of PhDs to do research and come out with a wonder drug, and then markets it widely with tons of PR. We did this again, overweighting emerging markets like Africa and EMEA (Middle East) in 2007 because they were cheap with high growth rates. As a second thought experiment, one could do the same in medicine.

Software Review 114

Software Review Due Diligence Venture Capital Portfolio 114

Cracking the Code

MARCH 12, 2010

4) Cash balance increase indicates a focus on M&A to drive further growth The past few months have also been marked by a few high profile equity and debt announcements - most notably SuccessFactors, Taleo and Saleforce.com. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). ► 10/04 - 10/11. (2).

Software Review 63

Software Review Technical Review Cloud Forecast 63

www.readwriteweb.com

OCTOBER 7, 2007

But when done well it can really help get a company going fast, professionally and without the founders having to give up much (if any) equity - or bankrupting themselves. The founders may believe they are onto such a good idea that they don’t want to give up any equity. Posted by: Matt | September 10, 2007 4:46 AM Good read but.

Bootstrapping 41

Bootstrapping Offshore Startup EC2 41

ConversionXL

OCTOBER 7, 2021

Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. In 2007 when they launched their streaming service, it faced no real competition. Brand equity is the reason people choose Coca-Cola over Pepsi and Google over Bing. If not, brand equity is your strongest asset.

Product 142

Product Marketing Software Review Social Media 142

Cracking the Code

JANUARY 22, 2009

If you assume a 20% cost of capital (typical for equity, debt is generally cheaper), then getting an upfront payment for one additional year on a $10k MRR contract saves you $24k. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). Best Venture and Technology Podcasts for 2007. Happy New Year 2008!

Software Review 91

Software Review Clawback Sales Salary 91

Up and Running

FEBRUARY 9, 2015

Back in 2007 when I wrote my book Becoming Your Own Boss in 12 Months the first time, I started calling myself America’s number one small business expert all the way back in 2007. Get to zero debt, figure out how much capital you can access; your savings, home equity, 401K, crowdfunding is now an option out there.

Social Media 60

Social Media Small Business Software Review Technical Review 60