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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I chose to hire engineers from within each of our target markets and set up “Steve’s one month MBA course for engineers.” These hires were definitely not your standard marketing types.

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Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. The company was acquired by ebay in January 2007. These vertical labor marketplaces are to LinkedIn what companies like Zillow, Expedia, and GrubHub are to Google search.

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Transcript of Increase Profits Through Specialization

Duct Tape Marketing

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. Or maybe you got booted from your job, like a lot of people got laid off in, I don’t know, 2006, 2007, 2008. Market vertical would be what you said, dentists.

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Real Estate Developer Danny Haber Of oWOW Reinvigorates Bay Area

YoungUpstarts

Between 2007 – 2016, 1 million Californians relocated outside of the state largely for financial reasons. As a vertically integrated company, oWOW cuts costs which are then passed on in the form of lower rental prices to tenants. California homeowners are selling up and moving East, to neighboring states.

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Google VP: Here's How to Get Bought By Us

mashable.com

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. billion in April 2007. DoubleClick.

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Why NYC Tech Scene Excites Me: Deep Roots

Hunter Walker

Already have a bunch of local friends; critical mass of startups in verticals matching our Bottom Up Economy theme; on-the-ground frequently (I grew up here and Satya lived in Manhattan for several years). My first NYC angel investment was in Charlie O’Donnell, 2007. Had two motivations. First, Charlie is a friend.

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5 Insights On Product Growth We Learned From Fareed Mosavat at Slack

View from Seed

He decided that moving fast was more his speed, so he joined Conduit Labs in Boston in 2007, who was purchased by Zynga 3 years later. So, we could segment based on the industry or vertical or the company, right? From a buyer perspective, often things like company size, industry vertical, compliance needs, etc.

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