Remove 2008 Remove Aggregator Remove Channel Remove Distribution
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Marching through quicksand

Startup Lessons Learned

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data.

Analytics 133
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Instead, each potential customer has to go through a self-serve process of signing up and paying money.

Customer 167
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). Remember: Engagement is not a metric, its an excuse. ].

Campaign 128
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size!

Web 164
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Invest in Israel Newsletter March 2010 Edition

VC Cafe

billion in 2008 and $8.8 billion, 7 percent below 2008 levels ($2.74 The average deal size in 2009 was $40 million, an increase of 21 percent from $33 million in 2008. In 2008, Teva acquired American company Barr Pharmaceuticals, a maker of generic birth control pills, for about $7.5 billion in 2009, compared with $10.8

OTC 68