2012 2015 Audience B2B 
ConversionXL
MARCH 28, 2014
If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. Why Should We Use An Explainer Video? Quite simply, because they work. image source.
View from Seed
AUGUST 30, 2016
These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. Thank you for reading our insights and our story.
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Duct Tape Marketing
FEBRUARY 14, 2018
And an email address is essential to unlock lookalike audiences as an additional paid acquisition channel. That ROI has actually increased since 2015 according to Campaign Monitor, and it’s particularly true for B2B companies. Email remains a powerful driver of new business and one of the best ways to encourage referrals.
ConversionXL
FEBRUARY 3, 2017
You might then decide to start an affiliate marketing program to help you reach new audiences. Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. 2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years. How Does It Work, Exactly?
Hearpreneur
SEPTEMBER 15, 2017
People seem to get it and it allows me to tell a story for my audience. Well, we’re a B2B marketing agency that specializes in services and intangible products. This name better reflects my coaching system’s target audience and the fact that we’ll teach business owners and CEOs to be warriors. 11- Quite simple.
Occam's Razor
DECEMBER 3, 2012
When all you have is a presence on Google+ or Facebook (ignore Twitter for now, it is a unique animal), you are renting an audience. On your "rent" existence, are you shouting or adding value to the audience's life ? Check out any B2B, B2Q, M2Z brand. Do you have a 2009, 2012, 2015 mobile strategy?
ConversionXL
MARCH 10, 2017
However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).
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