Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). Distribution revenue is CPC and CPA. .

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

ConversionXL

SEPTEMBER 28, 2017

3) Customer Acquisition Cost. Your budgetary number for how much you spend to acquire a customer is known as the “ customer acquisition cost ” (CAC). The initial cost per customer should be less than the profit made once they’re converted (or be lower than LTV if you know it). Customer Acquisition Cost.

Metrics 121

Metrics Acquisition Conversion Revenue 121

ConversionXL

FEBRUARY 3, 2017

2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via Are you aware of your cost per acquisition on other channels? CPA / Sub-Affiliate.

Affiliate 48

Affiliate Programming Marketing PPC 48

www.readwriteweb.com

SEPTEMBER 7, 2010

Calculation : See the Google Spreadsheet Carson admits this is a "pretty tricky number to compute," adding that "essentially this helps you understand how much profit each customer brings you, after all your costs." CACR Definition : CACR is "Customer Acquisition Cost Ratio." CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

The Next Web

JUNE 15, 2015

For the areas that the company found harder to crack, Airbnb employed a hands-on strategy by sending in small teams at a relatively low cost to generate grassroots interest in their service. The company employed smart marketing tactics by doing simple things like handing out flyers, setting up information booths and engaging the locals.

Global 60

Global Burn Rate Startup CPA 60

ConversionXL

APRIL 6, 2016

Example: “Do you know what a good night’s sleep costs you? Fix churn before acquisition – it will flatline growth. We can’t let the filter take care of it anymore (like we did in 2012). Personalizing when the first land for better acquisition. Increase LTV –> higher CPA.

Retention 48

Retention Algorithm Software Review Conversion 48