Remove 2012 Remove Advertising Remove Campaign Remove Public Relations
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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. Mobile advertising allows brands to reach consumers wherever they are, at any given time.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Advertisers could take advantage of their lack of self-control.

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Twitter Link Roundup #158 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

CEO Brian Chesky Says Airbnb Will Be Filling More Room Nights Than All Hilton Hotels By The End Of 2012 – [link]. Six Social Media Trends for 2012 David Armano |Harvard Business Review – [link]. Best Free Fonts of 2012 – [link]. 20 Beautiful Photoshop Tutorials of 2012 | LuckyWP – [link].

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Twitter Link Roundup #157 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

If your small business or startup sends email newsletters or other email marketing campaigns, what is the best time of day to send those emails? Weak … Why Small Agencies Crush Big Agencies | Advertising Age – [link]. 75 Best Illustrator Tutorials From 2012 | Creative Nerds – [link].

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The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

Up and Running

Ford’s advertising agency—Foote, Cone & Belding—solicited its employees to suggest names for the new car, offering the winner a car of their own as the prize. When Ford’s public relations manager, C. Customers loyal to the brand began a vocal campaign to bring back their beloved Coke. What Went Wrong?

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How to Build a Product Launch Strategy

ConversionXL

Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. But their awareness and engagement campaign is one for the record books. Spread the word through public relations.

Product 96
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How To Make Your Brand “Likable” and Win More Revenue

ConversionXL

There’s absolutely no question that advertisers have been using beautiful people to sell their products for decades. Have you ever donated to a Kickstarter campaign ? It’s hard to deny the power of advertising outright, however, no matter how tenuous our brand measurement and ROI measurement is in reality.

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