There Are Only 3 Ways to Increase Online Sales (Are You Optimizing For All of Them?)
ConversionXL
SEPTEMBER 19, 2012
Upsell a product that cost ~60% less. If you’d try to upsell something more expensive, you’d counter the same kind of friction as you did with the initial product (doesn’t mean it can’t work, it’s just harder). This means that when they buy shoes, you offer to buy shoe care products, not a key chain.
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