2013 Channel Networking Viral 
Both Sides of the Table
SEPTEMBER 17, 2013
In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Not so fast.
ConversionXL
FEBRUARY 3, 2022
Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.
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The Next Web
DECEMBER 4, 2013
Starting out, you can’t hit every network and outlet full-force. Prioritize social networks. Choose at least a network or two that match your business’ current scale in addition to starting aspirational presences on obvious services like Facebook and Twitter. Startup Example: Cloudera. Strategy Adopted: Blogger Outreach.
mashable.com
JUNE 11, 2013
By Lauren Drell 2013-06-10 14:46:07 UTC. Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral. Services dont spontaneously go viral. A common mistake startups make in trying to meet investors is, counterintuitively, focusing too much on networking with actual investors.
Growthink Blog
FEBRUARY 17, 2013
And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc. In conclusion, add these 4 strategies to your 2013 marketing plan , and start rapidly growing your business.
Brandanew
JULY 2, 2015
The campaign included staged events in different cities through the week and the updated videos on their YouTube channel were shared across all social networks – Facebook, Twitter and Instagram; via memes and gifs. Launched back in 2013, the video still garners millions of views. Coca Cola’s #ShareACoke.
YoungUpstarts
OCTOBER 17, 2013
In fact, a 2013 survey showed that creating a social media strategy is still a major concern of 83 percent of marketers. Branding: Be consistent across all channels. In most instances it’s okay to be less formal on social media channels —just make sure that your updates, statuses, comments, etc. speak’ with a unified voice.
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