2014 Analytics B2C Media 
Austin Startup
APRIL 17, 2017
Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts. The Clubhouse is Now On-Demand | Partake.
Up and Running
APRIL 17, 2018
trillion in 2014. And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 You can set up your Google Analytics tracking here.
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Occam's Razor
SEPTEMBER 15, 2014
Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. What was surprising, even to me (!), Everything.
ConversionXL
OCTOBER 16, 2015
In late 2014, Google released a study, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers , that demonstrates the impact of the fold. Here’s the simple two step process… Step One: Open Google Analytics and within “Audience”, select “Technology”, then “Browser & OS”. What the Data Said.
ConversionXL
APRIL 11, 2016
Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. How do most visitors feel about video? As it turns out, pretty good… Image Source.
Seeing Both Sides
AUGUST 16, 2012
Going B2C was daunting and not in our core DNA,” Kaufer remarked. After some searching, TripAdvisor found a magical business model, representing social media and user-generated content at its best. At its current 20-25% revenue growth rate, TripAdvisor will join Akamai in the billion dollar revenue club in 2014.
Occam's Razor
NOVEMBER 18, 2014
Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.
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