View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. How did you address that? EM: We had waves of topics.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

VC Cafe

JULY 15, 2021

Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? dollars) (source: Statista ).

Mobile 190

Mobile Social Media Distribution PR 190

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. What’s the ARPU of a business on a social network?

Social Media 185

Social Media B2B North America Media 185

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Occam's Razor

JUNE 11, 2014

That is where this blog post comes in. From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). In 2014 those numbers are 5:46 for digital and 4:28 on TV. Bits and bytes are cheap. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. An impressive 23.63% became affiliates in 2014. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. For example, a video on the “about me” page of a lifestyle blog vs. just an image. Think of this the way you think of blogging. Each video is named the way a blog post might be.

Video 48

Video Conversion Mobile Search 48