YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Without the large dedicated digital and social media team that many large brands have, even this can seem daunting. Build a following.

Social Media 100

Social Media Media Asia San Francisco 100

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. The advantage of asking a broader audience, including customers, prospects/leads, and even churned customers is that the scores show how the SMB community is talking about a given brand.

Social Media 185

Social Media B2B North America Media 185

Austin Startup

MAY 29, 2019

This lesson was first shared at Lucky7 on January 15, 2015. In contrast, our definition of social commerce meant social media, or word of mouth, applied in a commerce environment. The retailers were to provide the audience?—?and B2C startups we’ve invested in like ROIKOI and Thread are tapping into network effects?—?and

Networking 48

Networking Fractional CTO CTO Hire B2C 48

ConversionXL

MARCH 4, 2016

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. There’s a lot we can do online to help our sales teams close deals. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

Brandanew

AUGUST 22, 2015

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! Whoever said B2B companies couldn’t humor their audience, has clearly never visited Wistia. Ellen Oostenbrugge (@ellenvanoosten) August 10, 2015.

B2B 100

B2B B2C Social Media Video 100

Brandanew

FEBRUARY 24, 2016

Every now and then, we get stoked by some amazing social media stats that are relevant to business and individuals alike. In our second edition of showcasing social media and Twitter statistics you must know for your business, today we’re focusing on a few crunchable ones. So even when you’re a B2C brand, keep your eye out.

Social Media 100

Social Media Channel B2C Lead Generation 100