2015 B2B Media Metrics 
ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. The two aren’t disconnected, though. Cost per lead.
ConversionXL
JULY 21, 2022
Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.
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View from Seed
AUGUST 30, 2016
These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. But how are networks truly measured? Thank you for reading our insights and our story.
Occam's Razor
SEPTEMBER 15, 2014
Here's a graph that shows how US adults consume media, it shows time in hours. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Tag your mobile website.
YoungUpstarts
FEBRUARY 29, 2016
According to Google, the number of mobile search queries overtook desktop queries in 2015. Let’s say your company is in the B2B Software as a Service (SaaS) space. You can also share your content on social media, thereby attracting a new online audience. Provide A Mobile Responsive Experience. With more than 1.5
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Are they a lost cause?
Occam's Razor
JANUARY 9, 2012
If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? Oh, and you are right that people bought Kenneth Cole stuff even after the insensitive tweet because only a few people are on Social Media.
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