ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching Campaign San Francisco 48

Brandanew

DECEMBER 21, 2015

Begin 2016 with a full base of online workshops for your digital marketing strategy and branding. Send email newsletters to your customers or customize emails e.g. for last minute Christmas delivery. Push up your social media advertising & PPC campaigns. Send well-timed emails for each promotion. Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. In the Excel template, you’ll see that I label ideas based on product, multiplier and channel.

Marketing 48

Marketing Distribution Retention eCommerce 48

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Marin Software – Optimize your Search, Social & Display ads across channels and devices. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

NOVEMBER 8, 2016

To illustrate this and the lack of improvement in forms, take a look at IBM’s contact form in 1996 and their form in 2016. Instead of asking three questions (name, email, phone) all at once, Advanced Grass tested asking seven questions across two steps. Multi-Step Forms: How Asking More Questions Can Increase Conversions.

Web 120

Web Mobile Conversion Finder 120

ConversionXL

SEPTEMBER 30, 2020

The contemporary customer journey is more complex: retargeting, cross-domain tracking, triggered emails, targeted promotions. Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121