2017 B2C Cost Metrics 
ConversionXL
MARCH 6, 2019
They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn began beta testing video ads in October 2017.
YoungUpstarts
NOVEMBER 2, 2017
In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. These metrics don’t mean you should advertise on desktop rather than mobile. Now compare that to buying health insurance, which could easily cost $500 per month.
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Occam's Razor
SEPTEMBER 15, 2014
They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.
David Teten
SEPTEMBER 23, 2017
An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. As of the beginning of 2017, ffVC spun out Totem into a separate business.
ConversionXL
APRIL 28, 2020
It wasn’t quite a flip from B2C to B2B, but it was close. Honorable mention: SiriusDecisions Demand Unit Waterfall (2017). Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those.
ConversionXL
MAY 1, 2019
Trend lines aren’t impressive if they track metrics that appear distant from business goals. A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Videos have high production costs.
Occam's Razor
FEBRUARY 28, 2017
As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems would get solved faster. The success metric, ACT, did go down. Metrics matter. Another issue. Humans are pavlovian.
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