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9 Ways Entrepreneurs Can Improve Their Marketing Tactics in 2018

Up and Running

As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well. Brennan White wants his business, Cortex , to be fully automated by the end of 2018. Connect the dots with automation.

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Updating Content: Process and Results for CXL

ConversionXL

A B2B website that educates potential buyers isn’t a personal “weblog.” In October 2018, older posts began to decline in rankings. M” Mistakes are those that, in the reference publishing world, would get you a bad review, and bad reviews tank sales. “m” Up-to-date content can be a differentiator.

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Image source ).

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Account-Based Marketing Software & Tools

ConversionXL

Deliver tailored marketing and sales messaging to those people. Pilot programs refine the process—and your target list—while (hopefully) demonstrating enough ROI to earn buy-in from marketing, sales, and executives. The analytics portal syncs with independent CRMs to wed engagement and sales data. Sales enablement.

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Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. You know, I was writing, it was like 2018, I was writing Marketing Rebellion. He's gone all in on this community.

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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

Incorporate Amazon sales into a subscription box business model. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Cyber Monday 2018 was the largest online sales day in U.S. billion , of those sales. That’s a 56 percent increase for smartphone-based sales.

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Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In 2018, Taobao GMV (Gross Merchandise Value) was a staggering RMB2,689 billion, which equates to $428 billion in US dollars. In 2017, the company reported sales of over $500 million.