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Evaluating The Viability Of AI In The Workplace

YoungUpstarts

Conduct Cost-Benefit Analyses. As they prepare to roll out their AI solutions, corporate leadership teams must be sure to conduct careful cost-benefit analyses. Further, it’s crucial for organizational leaders to conduct additional cost-benefit analyses of specific AI applications within their organizations.

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How to Solve the Biggest Shipping and Fulfillment Challenges of 2019

Up and Running

By 2021, global B2C ecommerce sales are expected to surpass $4.5 trillion reached in 2018. Customers increasingly expect on-demand access to products and services, and this heightened expectation poses great challenges for shipping and fulfillment. Late or missing deliveries drive B2C customers to competitors.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Image source ). Image source ).

Demand 101
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How Modern Businesses Achieve Success with AI Chatbots

YoungUpstarts

In 2018, 15 percent of Americans reported that they had interacted with a company’s chatbot — an automated, web-based conversation platform — in the prior 12 months. by Christa Martin, Chief Outsiders CMO. The AI boom is well underway. When Chatbots Go Wrong. Christa Martin is a Chief Outsiders CMO based in San Diego, California.

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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). One study suggests that B2B buyers are even more emotional than B2C buyers.). A bad one could cost someone their job. This is a missed opportunity. Four more things. Get rid of jargon.

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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

What’s likely more important for most small ecommerce businesses and owners like you is that people are narrowing their choices even further based on search while increasing their demands. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Be mobile-friendly. Again, it depends.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. For more social media marketing don’ts, check out the biggest social media fails from 2018. Nothing beats word-of-mouth recommendations.